Clothing brand COS publishes a magazine twice a year which which for spring / summer 2016 focussed on the senses. The magazing profiled my work and then invited me to put together a scent installation for its launch in their Covent Garden store in London.
As COS is unashamedly up for getting a bit geeky, I thought this could be an ideal opportunity to introduce people to some of the aroma chemicals that go into all sorts of products, from laundry detergent to fine perfumes, but which rarely get smelt in isolation outside a finished fragrance. They’re fascinating to smell as they almost fall between a number of different familiar aromas, and often have an uncanniness about them.
We zoned COS’s collection into five colour themes, and mounted for each colour an ambient diffuser carrying one of the synthetics, from ozone propanol to muguet carboxaldehyde. And I put a curated tour through each fragrance, too so as people walked around they could find out more about each aromachemical.